Video Streaming is a Massive Percentage of Cloud Computing

by VideoCoin | August 23, 2018

Cloud computing—storing, and accessing data and programs over the internet instead of your computer’s hard drive—is everywhere. And nowhere is the need for cloud computing solutions seen more than with video streaming.

New viewing patterns by consumers have forced the media world to invest heavily in cloud-based video streaming. More people are choosing to watch their favorite shows on laptops, tablets, and mobile phones, and break the ties of traditional scheduled programming.

In fact, companies have also jumped on the video streaming bandwagon and are ramping up their use to keep employees, customers, and business partners engaged and informed.

“Video cloud capabilities are now a prerequisite of being in business, like having a website has been,” said Roy Machado, creative director, president, and owner of Dallas Audio Post.

“While Dallas Audio Post has a physical facility in Dallas, we actually operate in cyberspace,” Machado says. “So either you have a video cloud strategy [for moving and processing media] or you just wither away.”

Enterprise Video Streaming

Just what is the percentage of video on the cloud? Cisco, in their Virtual Networking Index Report, estimates that video streaming will account for 82% of all online traffic by 2020, a rise from 59% in 2014.

What is driving such accelerated growth in cloud-based video streaming? Surprisingly, enterprise use is a key driver in making video one of the fastest-growing areas of data in the cloud. Within the workplace, cloud-based video has clearly transitioned from optional to essential.

Increased mobile viewership of cloud-based video

People everywhere are simply attached to their phones. So, it’s no surprise those habits extend to the workplace. Consumers are used to accessing information on the go, and employees now expect the same level of convenience at work. Accordingly, the percentage of enterprise streaming on mobile devices increased five-fold just between 2015 and 2016.

Improved video quality within the enterprise

When streaming video for entertainment, viewers now expect a seamless experience. Therefore, employees also demand high-quality enterprise video. The average video file size for the enterprise increased by 29% from 2015 to 2016, rising from .77 gigabytes to 1 gigabyte, according to the IBM Cloud Video data.

Increasing enterprise viewership outside the US

Enterprise viewing from outside the US grew by more than 25% between 2015 and 2016. Why? International businesses are integrating more cloud-based video into their strategies. As more employees work from remote locations, video is essential for communicating effectively and keeping everyone in the loop.

Personal Video Streaming

Work uses are not the only factor that increases the percentage of video on the cloud. Personal video streaming (and audio) accounts for huge amounts of cloud computing and data transfer. Here are the three main types of streaming content that contribute to cloud usage.

Video  

Online video penetration is almost at saturation level in a number of leading online markets. For example, as of January 2018, Saudi Arabia is at a 95% online video usage. The number of digital video viewers in the United States is expected to pass 236 million by 2020. As of January 2018, 85% of internet users in the US regularly watch online videos. More than 4 million hours of content is uploaded to YouTube every day, with users watching 5.97 billion hours of YouTube videos each day.

Audio    

Although we’re talking more about video, audio is claiming its own percentage of cloud computing. According to Nielsen, streaming audio sales are soaring. On-demand audio streams went over 400 billion streams in 2017, and overall on-demand streams, including video, exceeded 618 billion.

Gaming

Massively Multiplayer Online (MMO) gaming is big business. How big? In 2017, an estimated $30 billion was spent on MMO gaming. That number is projected to grow even more. The majority of gaming is actually handled in a cloud infrastructure that handles the “Massive” part of MMO gaming. For example, one of the largest MMORPGs—Massively Multiplayer Online Role-Playing Games—uses the computing and processing power of over a dozen data centers worldwide and tens of thousands of servers to support its growing player base.

How Can Current Cloud Infrastructures Meet the Needs for Video Streaming?

With cloud computing’s rise in popularity, some different models have emerged to meet the specific needs of different users. Each type of cloud service provides users with different levels of flexibility, control, and management. Ask the following questions when determining the scope of your video streaming needs:

 

  • What are the key user-experience and business requirements for your video streaming?
  • Where and how numerous are your viewers?
  • What people and equipment are you starting with?
  • How much are you willing to invest to build and manage live-streaming workflows?
  • What is your budget?
  • What level of control and customization do you want over your streaming infrastructure?
  • How quickly will you need to scale to consistently deliver high-quality video streaming?

 

With a clear picture of your needs in hand, now you can determine which cloud computing model meets your current and projected needs.

Infrastructure as a Service

Infrastructure as a Service (IaaS) holds the basic building blocks for cloud IT and provides access to networking features, computers, and data storage space. IaaS provides the greatest flexibility and control over IT resources.

Platform as a Service

Platform as a Service (PaaS) manages the underlying infrastructure (hardware and operating systems) and allows you to focus on the deployment and management of applications. Less control but more flexibility.

Software as a Service

Software as a Service (SaaS) provides a completed product that is run and managed by the service provider. SaaS usually refers to end-user applications. This allows you to stream video without concern with its underlying infrastructure or management. Just point users to a link.

 

More solutions are being developed to help with video streaming storage and performance. VideoCoin is one such example. VideoCoin is a decentralized video encoding, storage, and content distribution system that will allow for unused storage across the internet to be allocated. Why not learn more about how VideoCoin can help you with cloud computing and video streaming?

 



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